I was reading through a featured article from WorkForce.com. This article is based on the survey by Capitola, California based HR Marketer. The survey showed that one-fourth of small HR product and service suppliers use Web 2.0 tactics such as PPC advertising,blogging,podcasting & press releases for the first time.
Some interesting survey findings from the article
A majority of suppliers plan to increase their budgets this year for search engine optimization, the practice of a company giving search engines like Google coding and key words for its Web site that will lead customers using the search engines to the site. Other budget increases have been slated for direct e-mail marketing and white-paper publishing to help improve access to customers. The report notes that white papers are seen as effective components of direct e-mails as marketing tools. Meanwhile, blogging, while not a major line item on most budgets, is gaining a large role in marketing for many suppliers.
Nearly half of HR and employee benefit suppliers contract with an outside public relations or marketing firm, and only 15 percent reported they were not satisfied with their contractors’ work. Sixty-one percent using an outside firm pay a monthly retainer, and 28 percent pay $5,000 or more.However, 33 percent of the large suppliers were not satisfied with outside marketers. A surprising finding was that 51 percent of all suppliers do not send any press releases via a wire service, and 64 percent don’t optimize their releases for better search results.
To read the complete survey results, Visit workforce.com Sphere: Related Content
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