CareerBuilder new adcampaign dubbed 'Start Building' was ranked 39th & 47th in USA Today's annual popularity contest.
A weak showing in last year’s USA Today Super Bowl Ad Meter got (or, depending on whom you believe, contributed to getting) CareerBuilder’s agency, Cramer-Krasselt, fired. So, does a significantly worse showing in this year’s survey mean that the online job site’s new agency, Wieden & Kennedy, ought to be worried?Asked about the Ad Meter results, a CareerBuilder spokeswoman said Wieden was safe, adding: “We’re very excited about this campaign.”
She also maintained that the Ad Meter was not the sole criterion in C-K’s firing last year. “The whole decision wasn’t based on the poll or any single factor.”
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